The logo for Chrome, Google's new browser.Google's march toward Web domination took another step forward Tuesday.
The Internet company launched Chrome, its first Internet browser, to compete with Microsoft's widely used - if not incredibly popular - Internet Explorer.
Short of an operating system, it's the last major addition to the juggernaut's ever-expanding software portfolio - and boy, is it nifty.
The new browser is better, faster and stronger than IE - long the bane of Internet users the world over, many of whom have converted to Mozilla's Firefox.
Here's why:
* Bye-bye world-ending crashes. Each tab you open in Chrome represents its own computer process. This means that if one tab or window crashes, you won't be forced to close all of your tabs and windows.
* It's pretty! Google prides itself on simplicity and usability. While Chrome has both, it's a soothing shade of blue with minimal buttons to fuss over.
* Less memory bloat. One of the problems with Firefox is that if you've been using it for too long, it'll suck up all of your computer's memory. Each time Chrome goes to a new page, it throws away the last page's data, reducing its baggage and freeing up your computer's memory.
* An address bar with brains. Sure IE will help you fill in a Web address, but it won't make suggestions based on the most powerful Web search engine and you certainly can't use it as a Google search box. Chrome does both.
* It's open source. Don't know what that means? Don't worry! The smarty-pants geeks do. They will be able to tweak and improve upon the original design, fine-tuning it into perfection.
* Customized welcome page. Whenever you open a new tab in Chrome, it offers users a thumbnail list of their most visited sites.
Even with all of Chrome's bells and whistles, Google definitely has its work cut out for it.
While the Internet giant has the deep pockets to compete with Microsoft, it doesn't have the reach of Windows, which plugs every PC with Internet Explorer. It's no secret why roughly three out of every four people use Internet Explorer to surf the Web.
Also, only users with Windows Vista or XP can download and install Chrome.
Meanwhile, Firefox - based on the old Netscape source code - has earned a devout Web-savvy following. Google will need them to succeed.
Google has proven time and again it can break into saturated technology markets and be successful: Think G-mail; Google Maps; and of course, its search engine.
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